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I’m not sure whether this is an attempt to grab some publicity or a true appeal to feminists/transsexuals, but it’s a risky move in the long-term. While adults might tolerate the switch as an amusing diversion, comics are fundamentally children’s literature. I learned French reading Astérix as a boy, and my eldest son is now a fan of Sonic the Hedgehog. As a child, if I’d seen a comic book with a female hero, I wouldn’t have bothered to pick it up, nor would about 96% of other boys. It had nothing to do with feminism, but rather the fact that women just aren’t all that interesting to pre-pubescent boys (however, just a few short years later lewd jokes about Wonder Woman were all the rage at school).

So I wonder whether this new storyline is intended for an adult audience, and if so, whether it’s a signal that Marvel either doesn’t care about the base market for comics, or has already been surpassed by other companies that appeal better to boys and has decided to give up. Maybe there’s another explanation: the company is simply being poorly managed.

Imagine what would happen if some underling came up to Steven Spielberg and said: “You know, I have this great idea! Let’s make Optimus Prime a female robot…” Whoever came up with such a stupid idea would likely be fired on the spot. Politics are one thing, but sales are quite another. Get the two mixed up, and you’ll get smeared by the competition (incidentally, this is why the manosphere can survive despite being politically marginalized: even with the huge funding advantage feminists have, lots of people prefer our material). There are, after all, only so many David Futrelles out there.