The overwhelming majority of MLM participants participate at either an insignificant or nil net profit. A study of 27 MLM schemes found that on average, 99.6%

of participants lost money. Indeed, the largest proportion of participants must operate at a net loss (after expenses are deducted) so that the few individuals in the

uppermost level of the MLM pyramid can derive their significant earnings. Said earnings are then emphasized by the MLM company to all other participants to encourage their continued participation at a continuing financial loss.
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